Festivals are a good time for Amazon sellers to boost sales. March is coming and it is time to prepare for St. Patrick's Day (March 17).

          So, what products are hottest in this festival? How to make sure your product is added to the shopping cart? The following strategies are very useful.

         1, stocking "St Patrick's Day" themed clothing

         Although St. Patrick's Day does not need to give gifts to each other, that does not mean that people do not shop. According to a survey by the National Retail Federation (NRF), consumers plan to spend 5.3 billion U.S. dollars on this festival in 2017.

         On this day, many people choose to go to bars or attend various parties and marches. No matter where people go, there is one thing to celebrate this holiday season: accessories.

                               

         Amazon sellers can purchase popular St. Patrick's Day accessories, such as:

         • Theme scarves

         • Pearls necklace

         • Themed hats

         • Theme socks

         2, in the St. Patrick's Day, green is everything

         In addition to purchasing products with clover and raven, Amazon sellers can also buy everything else green. Green T-shirts, green leggings, green hats, green shoes and more.

         Want more product ideas? Check out the Amazon "Saint Patricks Day" feature page.

         Of course, do not forget about chocolate! Chocolate is a year-round sales product, selling more during the holiday season.

         If you are an FBA seller, pay attention to following Amazon's guidelines for "date and temperature sensitive products."

         Date-sensitive products:

         • Expiration dates must be clearly marked on fonts number 36 and above.

         • For products destined for Amazon Warehouse, the remaining shelf life from the time Amazon receives must exceed 105 days.

         Temperature-sensitive products:

         • Temperature-sensitive products must be exposed to a minimum of 50 degrees Fahrenheit and up to 100 degrees Fahrenheit.

         • FBA warehouses receive easily melted products (such as chocolate) only from October 1 to April 30.

         3, the product description contains the word "shamrock" (clover)

         A good product is only half done. You have to see the product, you can have sales. Therefore, the seller must have a clear strategy in writing product descriptions.

         Because "Clover" is a brand name, people searching for it will see a large number of products that are not related to holidays. To maximize your exposure, sellers can add "shamrock" and "St. Patrick's Day" to the description.

         Sellers can also consider optimizing product descriptions from an SEO point of view, such as omitting the symbol in "St. Patrick's Day" and writing "St Patricks Day." Although not grammatical, surveys show that people usually search without symbols.

         4, understand your target customer base

         Although people of all ages celebrate St. Patrick's Day, young people are more enthusiastic than older people.

         In 2016, more than 70% of American young people (18-24 years old) celebrated the festival twice as many as middle-aged people.

         On St Patrick's Day, many millennials also love going to bars. In 2016, 34% of young people (18-24 years old) went to bars or restaurants on this day. These people are your main potential customers. Beautiful sunglasses, shamrocks, and "wine" themed clothing will surely attract a large number of millennials.

         5, to maximize profits

         In general, there are ways to maximize the seller's profits. Again summarized several strategies:

         • Buy St Patrick's Day themed accessories and clothing

         • Do not ignore the power of green product listings

         • Include "shamrock" (not clover) in the product description and omit the notation in "St. Patrick's Day" to cater to some of your customers' search habits

         • Focus on young people's entertainment products, such as spirits glass.

         With these methods, sellers can better prepare for the St. Patrick's Day, which greatly enhance the sales in March.


2018年03月06日

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